A Better Way to RETAIL with RipFISH
RipFISH offers blank RipHEAD™ caps made of LOOP fabric that are personalized with HOOK backed RipTAG™ patches, pinless RipTILE™ lapels and can attach our wearable RipLITE™ headlamps. RipFISH is a better way to wear baseball caps, and is BETTER way to retail.
RipFISH changes the retail game for caps and souvenier accessories in amazing, new and innovative ways. Here are some compelling reasons to consider a RipFISH relationship.
START with YOUR DESIGNS
A RipFISH relationship will always start with digitizing and converting your store logo and your unique "top-selling" designs into RipTAG™ patches that functionally attach and fit our RipHEAD™ blank caps. Whether you have 2 designs or 20, RipFISH will work with your store to finalize RipTAG™ patch designs that will sell in your geography to your customer demographics.
Even better is that on the back of every RipTAG™ patch is identification information that associates YOUR STORE and website with RipTAG™ patch design. You can offer limited edition, promotional, event (local festival or concert?) and even collectible designs.
REDUCE $$ TIED TO SLOW MOVING DESIGNS
The RipFISH inventory model is super unique in that addresses a huge problem with current cap retail inventory – SLOW MOVING DESIGNS.
For the sake of our discussion, the retail cost for a quality, traditional baseball cap with a “stitched-on” design is $12. Your cost from RipFISH is the same $12, but you are buying the blank RipHEAD™ cap at $8. and the RipTAG™ design patch at $4.
When a traditional cap design is moving slowly would the retail store rather have a full $12 cost, or $4 for the RipTAG™ patch design? Simple economics says the RipTAG™ design is the better design choice.
What about the blank RipHEAD caps at $8 each? The RipHEAD™ blanks have more predictable and steady turn rates because they can attach ANY RipTAG™ patch designs.
RipFISH retail partners will spend less money on designs and can make faster and cheaper pivots when a design stalls, OR they can offer more design options to their customers.
BROADER DESIGN SELECTION
Speaking of more design options, since RipTAG™ patches are inexpensive, a RipFISH retailer is empowered to offer MORE designs. A broader selection of RipTAG™ patch designs translates to a higher probability that a consumer finds a design they will buy.
BETTER CONVERSION RATES
A big inhibitor to baseball cap sales is that the consumer likes a design but hates the cap color, or the consumer loves the color but hates the design. The inherent problem with traditional caps is that the consumer is bound by the static choices with no ability to mix and match the design to the cap color.
A RipFISH retailer offers consumers exponentially more choices by decoupling the design from the cap. A RipTAG™ patch will attach to any color of RipHEAD™ caps resulting in more consumer choices and a higher cap conversion rate.
TWO RipTAG™ patches for one RipHEAD™ Cap?
In the likely case that a customer can’t decide between two cap designs, RipFISH encourages them to buy BOTH designs. In the traditional and static caps model, a cap will retail for $25. If the customer wants two designs, it is $50 and not likely to happen.
Compare to the RipFISH model where a retail customer buys one RipHEAD™ cap at $17 and a RipTAG™ patch design for $8 totaling the same $25. It is much easier and more likely that the customer will buy the second design at $8 more for a total of $33. That’s a good deal for the consumer and a larger sale for the retailer.
RipTILE™ Lapel ADD-ON
Another advantage to becoming a RipFISH retailer is that our RipHEAD™ caps can attach main RipTAG™ patch designs, and RipTILE™ lapels. Lapel pins are super cool and enable fun baseball cap personalization. The problem is that they are bulky, inconvenient and static once they are “pinned” on.
RipTILE™ lapels offer an improved user experience because they can be easily attached, detached and re-attached to a RipHEAD™ cap for the perfect cap personalization. At a retail price of $5 or $6, it is a fun RipHEAD™ cap up-sale that results in a larger overall sale for the RipFISH retail partner.
We can also custom design RipTILE™ lapels to your design specifications!
RipLITE™ Headlamp Wearable ADD-ON
A great reason to buy a RipHEAD™ cap is our RipLITE™ headlamp wearable. RipLITEs™ are designed to stick to our RipHEAD™ caps, and even better every RipLITE™ comes with extra RipSTRIP™ straps for attaching to bikes, scooters, helmets and more. The RipLITE™ headlamp use cases are endless and offers a significant add-on sale opportunity to the RipFISH retail partner.
BETTER WAY TO DISPLAY
Shelf-space is easy with RipFISH. Our RipTAG™ patches and RipTILE™ lapels will seamlessly attach and stick to actual display loop. Display loop comes in many different colors and can be glued to an un-used store wall or column to densely display different RipTAG™ patch and RipTILE™ lapel designs.
Even better RipFISH will work with our retail partners to build custom displays (made of display loop) that cohesively maximizes the retail space available.
BE DIFFERENT and INNOVATE
We get that change is hard, and that you have long relationships with other cool cap companies. There is nothing wrong with traditional "stitched" on designs. On the other side of the coin, there is so much GOOD with RipFISH and our Better Way to Retail hats, patches and pins.
Are you interested in becoming a RipFISH retailer? Want to pilot a store or two? Please email Bret at Bret@Rip.FISH.